Social work students from the University of
Greensboro/North Carolina State A&T University Joint MSW program wait to
talk with state Rep. Alma Adams, D-58th District. The students participated in
the NASW North Carolina Chapter’s biennial Social Work Lobby Day at the North
Carolina General Assembly in March, as part of Social Work Month. From left,
Liz Leon, University of North Carolina, Chapel Hill; Lesley Niemczyk, UNC
Greensboro/North Carolina A&T State University; Summar Corley, University
of North Carolina, Chapel Hill; Jessica Wyngaarden, University of North
Carolina, Chapel Hill; Carson McRae, UNC Greensboro/North Carolina A&T
State University.
Kathy Shelton-Riek, associate professor of social work at
Livingstone College in North Carolina, takes great pride in being a social
worker. For her, National Professional Social Work Month, celebrated every
March, means something special.
“I think it is critical that we keep the dream of Jane Addams
alive,” Shelton-Riek said of the social work pioneer. “The sacrifices (of our)
professional foremothers and forefathers need to be remembered, honored and
celebrated.”
During March, Shelton-Riek arranged for 80 Livingstone College
students — social work and non-social work students — to attend the NASW North
Carolina Chapter Lobby Day. It was an impressive feat considering Livingstone
prides itself on being a small, rural college.
“Livingstone had more attendees at our Lobby Day than any of
the other 34 social work programs in North Carolina,” noted Valerie Arendt,
director of Membership, Marketing and Communication at the NASW North Carolina
Chapter. “Kathy also was able to have the mayor of Salisbury, N.C., Paul B.
Woodson Jr., proclaim March 2013 to be Social Work Month in North Carolina,”
Arendt added.
Social Work Month means taking action, Shelton-Riek said.
“We have been a profession for more than 100 years,” she said.
“It is critical to share our story with others and to keep the dream alive — to
inspire, create new dreams and hopes in the new generation of advocates; to
weave stronger fibers into the tapestry of social work — to keep it growing
into an even stronger profession.”
“The celebration of Social Work Month gives professional
social workers and students an opportunity to showcase the profession and to
educate others about what we do,” Shelton-Riek said. “Many view the role of
social workers as limited to only one practice,” but Social Work Month offers
the chance to highlight the many diverse practices in which social workers are
qualified to work.
Social workers across the U.S. echoed the efforts and
sentiments of Shelton-Riek.
For examples of how social workers chose to celebrate and
advocate for the profession during Social Work Month, visit
SocialWorkPulse.org.
Now that March has come and gone, NASW Communications Director
Gail Woods Waller said members are encouraged to continue to inform NASW about
the ways they help educate the public about the value of the profession.
“We want to keep the conversation going throughout the year
from the local and national perspective,” Waller said. “The 100 promotional
ideas work just as well in June and October as they do in March.”
NASW developed Social Work Month materials and resources at www.SocialWorkMonth.org.
Traffic to the site garnered more than 200,000 visits this year, a noticeable
increase from 140,000 visits recorded in 2012, Waller said.
NASW developed a “100 Ideas ” list this year to help social
workers educate their neighbors and community about the profession.
The following highlights show how social workers and others
used the suggestions, which are grouped into 10 categories.
Advocacy
U.S. Rep. Barbara Lee, D-Calif., reintroduced the Social Work
Reinvestment Act in the 113th Congress. She is the new chairwoman of the
Congressional Social Work Caucus.
Social worker Jared Bernstein, from the Center on Budget and
Policy Priorities, spoke about supporting low-income families and the value of
social workers with HBO’s Bill Maher and MSNBC’s Rachel Maddow.
Many NASW chapters hosted their annual conferences during
March and hundreds of government proclamations exalting social workers were
signed.
Entertainment
Four social workers with popular reality TV shows on Animal
Planet, TVOne, VH1 and the Sundance Channel sent special Social Work Month 2013
messages.
The HBO documentary “American Winter” focused national
attention on poor and struggling families served by 211 assistance centers.
NASW is a national outreach partner.
More than 1,700 people voted in the 2nd annual NASW Media
Awards. (See related story in this issue.)
Events
NASW CEO Elizabeth J. Clark presented a special poster
produced by NASW to U.N. officials to mark Social Work Day at the U.N. in New
York City on March 25.
On March 25, hundreds of social workers attended the 30th
anniversary celebration of Social Work Day at the United Nations in New York
City. NASW CEO Elizabeth J. Clark presented a special poster produced by NASW
to U.N. officials to mark the occasion.
Clark and NASW President Jeane Anastas expressed the
importance of social work at various speaking engagements during March. Clark
joined the Social Work Month celebration at New York University’s Langone
Medical Center on March 5. She and NASW national board of directors member
Eleni Carr spoke at Simmons College in Boston on March 23.
Anastas hosted a March 20 NASW presidential forum on the
femization of poverty (see related story on page 1) and spoke at the
Fordham-Tremont Community Mental Health Center in New York City on March 12.
Media
More than 1,500 Social Work Month stories were published,
posted or broadcast in the U.S. and around the globe.
National Public Radio ran NASW sponsorship ads during the
month, reaching 20 million listeners during the popular shows “Morning
Edition,” “All Things Considered,” and “The Diane Rehm Show.”
Social work experts were quoted on CBS and salon.com and in
USA Today, The Wall Street Journal, The Huffington Post, The Boston Globe, The
Washington Post, The Examiner, U.S. News & World Report and more.
Partners
The Indian Health Service chief medical officer sent a message
to all employees thanking IHS social workers for their dedication and
contributions.
National kidney, pediatric oncology and hospice groups issued
Social Work Month recognition statements to the public.
Thousands of schools, colleges, hospitals, insurance groups,
state human services departments and nonprofit agenices held appreciation
events for social workers.
Profession
In March, social worker Virginia Vaitones was named president
of the Association of Community Cancer Centers, a network of multi-disciplinary
professionals in 900 hospitals and 1,200 private practices.
The NASW Florida Chapter produced a new recruitment video
using its board and other Florida Chapter members to promote the value of NASW
membership.
Wayne State University School of Social Work hosted its second
annual Cyber Summit. Attendees donated used cell phones for local crisis
centers and learned about the WSUSSW Cyber Mentoring program.
Publications
The New Social Worker published a special online series for
Social Work Month. Social workers explained what first drew them to the
profession and what keeps them motivated.
Oprah Winfrey interviewed social work researcher Dr. Brene
Brown in a two-part series in March about her newest book, “Daring Greatly.”
The March/April 2013 issue of the Social Work Today featured a
cover story about the profession’s commitment and contributions to serving
veterans and military families.
Research
University of Pittsburgh School of Social Work Professor Shaun
Eack secured a $3.1 million National Institute of Mental Health grant to study
cognitive enhancement therapy. Eack is the grant’s principal investigator.
U.S. News and World Report interviewed University of Toronto’s
social work chairwoman, Esme Fuller-Thomson, about her research on higher rates
of smoking among children of divorce.
New York University Silver School of Social Work professors
Vincent Guilamo-Ramos and Katherine McCarthy published a March 27 op-ed in
Newsday about HIV/AIDS care for Latinos.
Social
Blogger Deona Hooper, MSW, urged her 19,000 followers on
SocialWorkHelper.com to choose one of NASW’s 100 ideas to increase public
awareness of the profession.
NASW’s Facebook page increased by more than 2,200 since Feb. 1
to end Social Work Month with 48,000 fans. The site has followers from around
the world.
The Network of Professional Social Workers asked its 3,700
members how they “weave the threads of resilience and advocacy” in their social
work roles.
Students
University of Pennsylvania MSW student Kayla Cheatham won the
National Public Policy Challenge sponsored by Deloitte and the Knight
Foundation. Her team created a text message-based appointment reminder service
for psychiatric patients.
Cleveland State Community College in Tennessee hosted a Social
Work Month reception with local universities to help CSCC students transfer to
full-time BSW and MSW degree programs.
In March, retired Gen. David Petraeus honored student veterans
at University of Southern California’s School of Social Work Center for
Innovation and Research on Veterans and Military Families.
The North Carolina Chapter kicked off 2013 Social Work Month
with the Annual Ethics Conference and Awards Luncheon on March 1.
Deborah Grey, LCSW, was named the 2013 NASW-N.C. Social
Worker of the Year. Monica Haynes, Fayetteville State University MSW student,
won the NASW-N.C.
Presidents’ Award, and Jenny Gadd received the Myrna Miller
Wellons Advocacy Award.
The chapter held its biennial Social Work Lobby Day at the
North Carolina General Assembly on March 20. More than 400 North Carolina
social work professionals, social work faculty members and students came to
Raleigh to advocate for the profession.
North Carolina Gov. Pat McCrory officially recognized March
2013 as Social Work Month in the state by signing a Social Work Month
Proclamation. The NASW-N.C. Legislative Committee secured signed proclamations
from the mayors of Salisbury and Winston Salem.
Eleven NASW-N.C. local program units celebrated Social Work
Month by holding continuing education and networking opportunities across the
state. The events drew hundreds of social workers.
The chapter hosted an online Social Work Month toolkit that
encouraged social workers to spread the message in their communities that
“Social work is the profession of hope — fueled by resilience and advocacy.”
Throughout the month, the chapter used social media, such as
Facebook and Twitter, to encourage the social work community of North Carolina
to get involved within their own areas of advocacy and practice.
California celebrated Social Work Month with more than 16
events.
Most celebrations consisted of a dinner and awards ceremony,
while others demonstrated the passion that is social work by serving in the
local community and by offering professional development opportunities to
members.
The chapter’s Central Valley Unit, in Stanislaus, kicked
off the month by hosting an event featuring LGBT youth expert, Dr. Caitlin
Ryan. Attendees received continuing education credits for a daylong workshop
detailing the critical role of families in preventing suicide and other risk
factors for LGBT youth.
The Chico Unit set up a table at a weekend farmers market to
educate locals about NASW and the many roles professional social workers fill.
In addition to regional awards, many members also received recognition from
their district assembly and senate representatives.
The Washington State Chapter developed radio spots to run on
the three NPR radio networks in Washington state. The ads were different from
the ads NASW national ran on NPR stations across the country.
The Washington state ads emphasized the various occupations
social workers are engaged in in their community. One of the ads noted that
social workers provide crisis intervention, housing for the homeless, hospice
care and family counseling.
The chapter also developed a scholarship video contest for
BSW and MSW students enrolled in a Washington state School of Social
Work.
The “I am a Social Worker” scholarship video encourages
students to explain why they chose social work as a profession.
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