• 
• Social Work Month 2012
  • Social Work Month 2012 Toolkit Homepage
  • The History of Social Work Month
  • Questions: socialworkmonth@naswdc.org

  Social Work Month 2011
  Social Workers Change Futures - Targeted outreach and promotional ideas, including tips for securing endorsements, hosting events, publishing articles and marketing your private practice.

  Social Work Month 2010
  Social Workers Inspire Community Action - Visual guides to three social work public education websites, profiles of inspiring social workers, and tips for promoting the profession.

  Social Work Month 2009
  Social Work: Purpose and Possibility - Information and tools for social work student recruitment, sample consumer radio PSAs, and specific tips for working with the media.

Social Work Month 2013

100 Ways to Promote Social Work Month

Increase awareness of social work and social workers by choosing one of 100 activities to educate, engage, or inspire.  More than 650,000 professional social workers are currently employed in the United States.

Do something different this March to help millions of Americans understand why social work matters to a successful and healthy democracy.

• Make a career day presentation.
• Present social research at a local school board meeting.
• Host a lunch for prospective social work students.
• Become a mentor.
• Offer an internship to a civic-minded high school student.
• Lead a youth enrichment group.
• Send School Social Work materials and videos to guidance counselors.
• Nominate a school social worker for a community awards program.
• Develop tools for parents and teachers to help struggling teens.
• Send profiles of outstanding social work students to the media.

• Watch a program or film that features social work content
• Write a review on a program/film website or Facebook page
• Post a comment or submit a storyline to SocialWorkersSpeak.org
• Write a script.
• Contact film and TV critics about shows and films they review.  
• Read the books of social workers in your book club.
• Educate local actors, directors and producers about a social work issue.
• Include clips from the entertainment media in social work courses. 
• Host a screening for a documentary or other film. Invite the director.
• Start a project between a film school and school of social work.

• Host a leadership roundtable with educators, advocates, and employers.
• Register your social work private practice in an online directory.
• Present at a state social work conference.
• Join a professional social work association for one year.
• Sponsor a scholarship at your School Social Work alma mater.
• Run for public office.
• Identify as a professional social worker working in (practice area).
• Take a business course: marketing, finance, economics, or technology.
• Join the local Chamber of Commerce or another civic group.
• Speak about current events and new solutions at non-social work events.
• Send the NASW Code of Ethics and Standards of Practice to an employer.  

• Post the annual Social Work Month logo to your profile.
• Create and post a short video on YouTube explaining an issue or resource.
• Contribute an idea, question or resource to a social media discussion.
• Add social work visuals to Pinterest, Tumbler or other photo sharing sites.
• Join NASW LinkedIn, NASW Facebook or NASW Twitter.
• Blog about your best experiences as a social worker.
• Attend a social media and social work ethics webinar.
• Write an article for a popular media, advocacy or professional blog.
• Start a Twitter feed and follow multiple social justice trends.
• Share compelling social work infographics in your network.

• Add three social issues reporters to your contact list.
• Send a thank you note to a journalist for a good story.
• Introduce a social work expert to a reporter or editor.
• Participate in a print, radio, TV or online media interview.
• Post a comment to a media website or write a letter to the editor.
• Invite a local media person to emcee an event.
• Notify columnists about new social work research reports.
• Post a story tip on a TV station or network website.
• Invite a journalism student or professor to a social work class.
• Invite a working journalist to join a non-profit board or advisory group.

• Submit a newspaper op-ed that explains a social trend.
• Send a story pitch to a consumer magazine editor.
• Write a book for students, professionals, advocates, or consumers.
• Start an issues blog.
• Write a guest article in a trade or advocacy publication.
• Freelance for a consumer issues website.
• Publish your research results in a social science journal.
• Produce a white paper or brief for digital dissemination.
• Update a Wikipedia entry about a social work topic.
• Write and sell an e-book.

• Study a problem and promote tangible solutions.
• Collaborate with another professional discipline on a project.
• Watch social work speakers who give TED Talks.
• Research journalist awareness of social work expertise.
• Present social work research at non-social work conferences.
• Subscribe to a social work or social science journal.
• Disseminate news releases about a social work institute or study.
• Pitch to the Chronicle of Higher Education and Inside Higher Education.
• Create an infographic that shows the impact of a national trend with data.
• Research public attitudes about social justice or psychosocial issues.

• Plan a speaker symposium of interest to general audiences.
• Publish roundtable highlights with social work thought leaders.
• Volunteer at a social work practice or education conference.
• Train colleagues through a webinar.
• Secure diverse sponsors for social work events.
• Host a social worker appreciation lunch at your workplace.
• Co-host a film screening, town hall or community
• Coordinate a community assistance project.
• Invite prospective students, donors or supporters to a celabration.

• Attend an awards program for an allied profession.   
• Secure a non-social work sponsor for a social work event.
• Request a Social Work Month endorsement/statement from a group.
• Ask a coalition to circulate a social work publication or other resource.
• Review the NASW annual report for potential new partners.
• Help a business develop a Corporate Social Responsibility program.

• Volunteer for an election campaign.
• Run for public office.
• Present social work issues to the state legislature.
• Invited elected officials to speak to social work groups.
• Send letters to national lawmakers through SocialWorkers.org.
• Advocate for the passage of the Social Work Investment Act.

Social Work Month 2013 Theme

Social Work Month 2013 Logo:

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