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Logo - Social Work Month 2011

Who is in your social network? Do they all know what you do as a professional social worker? Maybe not, so what better time than Social Work Month to let everyone in your circle know how proud you are to be a social worker? 

No matter what your practice area is, it’s clear that you chose a career that makes a big difference in other people’s lives.  Every day, social workers just like you help people of all walks of life overcome adversity to achieve better futures.

Throughout March, we’re encouraging thousands of social workers to tweet, text and post short messages and videos online that help explain what they do.  The format is simple.  Just complete one of the following sentences and post to Twitter (hashtag #swmonth), or create a short video clip. On Facebook, post it as your status message.

Today, a social worker in (your town)…(what you did to change someone’s future)
Today, I helped someone in (your town)…(what you did to change someone’s future)

Social Work Month 2011Also, consider changing your Facebook profile photo to the Social Work Month 2011 logo. To download, right-click the graphic and select "Save As"

Social Work Month Social Media Goals:

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Goal #1: Get enough social workers tweeting on the same topic to create a “trend” in the Twitterverse on several days during March 2011.

Goal #2: Generate more than one million impressions for the Social Work Month theme on Facebook this year.  More than 20,000 people already belong to the NASW Facebook page.  Sign-up today and join the lively conversation!  

Goal #3:  Increase the number of positive social work videos posted to the NASW Channel on YouTube to help elevate accurate information about the profession for “social worker” and “social work” searches on this wildly popular tool

Goal #4: Chronicle the Social Work “Shout Out” and “Meet Up” Events on March 15 and March 31.  (See Toolkit Section on Hosting and Attending Special Events))

Social Work Month 2011 Photo Campaign

We all have a hand in making our nation great.  By helping change futures each day, social workers are shaping the course for America.  The Social Work Month 2011 theme, “Social Workers Change Futures,” promotes the role of social workers as positive change agents who have the power to solve some of our nation’s most pressing challenges. 

Help us celebrate our profession in March by answering the question “How are Social Workers important to our nation’s future?” with a personalized photo message.  more info>

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