NASW Media Toolkit

Adobe Acrobat PDF Format

• Understanding What the Media Wants and Targeting Media
• How to be Effective with Op-eds
• How to Write an Use an Effective Backgrounder in Public Relations
• How to write a sound pitch
• How to write an effective press release
• How to write a letter to the editor
• How to use Web 2.0 in your outreach efforts
• How to be a better spokesperson for yourself and for the profession