NASW Media Toolkit
Adobe Acrobat PDF Format
Understanding What the Media Wants and Targeting Media- How to be Effective with Op-eds
- How to Write an Use an Effective Backgrounder in Public Relations
- How to write a sound pitch
- How to write an effective press release
- How to write a letter to the editor
- How to use Web 2.0 in your outreach efforts
- How to be a better spokesperson for yourself and for the profession
![]() |


Restoring Hope - NASW 2012 Conference