Technology - Integrate technologies that serve social work practice and education in an ethical, practical, and responsible manner.

Business of Social Work - Infuse models of sustainable business and management practice in social work education and practice.

Leadership Development - Integrate leadership training in social work curricula at all levels.

Common Objectives - Strengthen collaboration across social work organizations, their leaders, and their members for shared advocacy goals.

Influence - Build a data-driven business case that demonstrates the distinctive expertise and the impact and value of social work to industry, policy makers, and the general public.

Retention - Increase the number of grants, scholarships, and debt forgiveness mechanisms for social work students and graduates.

Education - Clarify and articulate the unique skills, scope of practice, and value added of social work to prospective social work students.

Recruitment - Empirically demonstrate to prospective recruits the value of the social work profession in both social and economic terms.

Influence - Strengthen the ability of national social work organizations to identify and clearly articulate, with a unified voice, issues of importance to the profession.

Retention - Ensure the sustainability of the profession through a strong mentoring program, career ladder, and succession program.